More evidence that video games are taking over has now been confirmed by the Nielsen Media Research company. Nielsen will begin to rate video games just as they do televisions and their advertisements. Nielsen’s GamePlay Metrics will essentially will offer video game advertisers and developers a more precise way to track how the advertisements in-game are being used. This will help developers gain a larger audience with more advertisers help picking up some of the cost. The GamePlay Metrics service will be available Mid-2007, just in time for the “Big 3” (Playstation 3, Xbox 360 and Nintendo Wii) to cash in on the new video game tracking system.